Spreading the brand’s essence while cooking up tactical communication messages.
Cooking up content for each occasion.
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. Client .SDC Petite Italie
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. Role .Content Creation
As part of its annual communications plan, SDC (“Société de Développement Commercial”) Petite Italie has many tactical campaigns planned throughout the year. However, it is important to find a subtle way to communicate about major national holidays while reflecting the brand’s positioning and DNA. Illustration and animation are the perfect way to highlight the holiday spirit and vibes without drifting away from the brand’s essential topic which is food, a key element to every single occasion.
. CONTENT CREATION .
- // Research & Mood board
- // Storyboard & Script Writing
- // Digital Illustration
- // 2D Animation
- // Creative Copywriting
. CAMPAIGN MANAGEMENT .
- // Campaign Planning
- // Digital Campaign Management
- // Content Strategy Development
- // Media Planning & Ad Buying
- // Performance Analysis (KPIs)
// Personalized Content
A dash of creativity!
Every year, we all look forward to celebrating Valentine’s Day, Halloween, Christmas and New Year’s Eve. For SDC Petite Italie, these special occasions are just as important, and sharing celebration dishes and products is a way for the brand to participate in the holiday cheer. Throughout the year, the selected content reflects a mix of Italian and Quebecer culinary heritage, as the main audience is Canadian, but Little Italy’s traditional values have to shine through. Accordingly, the focus is set on photography for food and beverages while using cheerful animations to celebrate each special occasion.
// Visual Grid
Recipe for success.
After introducing the new visual style and content to SDC Petite Italie’s audience, the illustration and animation content are taken to the next level by sharing animated recipe tutorials through IGTV and YouTube. This cheerful content is aimed at bringing some comfort to people who aren't able to celebrate special occasions as they usually do because of the pandemic. By sharing simple recipes that they can make for their loved ones, even inexperienced cooks can relieve some pressure and enjoy the holiday spirit. There is another target audience to cater for: the foodies. The selected recipes and cooking ideas, adapted to each holiday, all have sophisticated touches so they can unleash their creativity in the kitchen.
