Accompanying THE LAB’s onsite activities with the right content and campaigns.
Delighting customers across platforms.
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. Client .THE LAB x CHAMPS
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. Role .Graphic Design
In order to assert its position as a force to be reckoned within the fitness industry, THE LAB aims to roll out several online and offline campaigns as part of its annual communication plan to attract more customers and increase conversions. As such, organized events need to be advertised both traditionally and digitally. The brand also aims to be very active online; maintaining a solid presence organically and engaging with the community by sharing relevant and real-time content is a necessity.
. TRADITIONAL CAMPAIGNS .
- // Graphic Design
- // Designing Key Visuals
- // Typography Selection
- // Layout Design
- // Creative Copywriting
. DIGITAL CAMPAIGNS .
- // Graphic Content Creation
- // Video Content Creation
- // Content Writing
- // Content Strategy
- // Brand Media Strategy
Creativity at the service of awareness.
THE LAB organizes an event in collaboration with CHAMPS, a renowned fitness center, and its NGO, CHAMPS fund, to raise awareness on the risks of sudden cardiac arrests. To promote it, an in-store campaign is rolled out at THE LAB and CHAMPS’ premises. The event tackles an important issue athletic people might face: sudden cardiac arrests during training. It hosts many cardiovascular doctors, professional athletes, and clinical dieticians who discuss the matter openly, and a free EKG screening is offered by THE LAB to all attendees at the end of the event.
Taking a physical event online.
The objective behind the event is to increase sales of the cardiovascular assessment by raising awareness on the importance of cardiovascular testing. While the event is privately held, hosting the minister of health as well as several public figures, THE LAB needs to raise awareness outside the gym’s walls too. Working on extensive online coverage is important, such as documenting the event and sharing live footage and stories on social media in order to let THE LAB’s online community assist and interact during the event.
Boosting a brand’s online presence.
The implementation of THE LAB's brand identity online is unique and distinctive. The same layout style, color palette and typography are favored for paid campaigns and organic content alike. However, a different edge is always given to the brand's visual style depending on the goal of each message and its specific purpose and angle. These slight changes are also reflected on THE LAB's logo, which is always part of the layout and tweaked according to the post’s content and direction. As for tone of voice, the brand’s communications are edgy, bold yet playful, even sarcastic at times. This plays a huge part in setting THE LAB apart from its competitors and their way of interacting with their customers and followers.
