Change a brand’s perception and upgrade its ranking online.
Putting back the brand on the food map.
-
. Client .Amir Maisonneuve
-
. Role .Content Creation
Amir Maisonneuve, a franchisee of the restaurant chain Amir, suffers from a bad reputation and a faulty perception due to years of mismanagement. In order to solve these major issues, the franchise is given a complete facelift online, gets a solid communication strategy and specific marketing tactics are used to make the restaurant rank better on Google search and Uber Eats. On an operational level, the restaurant’s new management is closely assisted to help them understand the industry better and guide them through their journey.
. CONTENT CREATION .
- // Research & Mood Board
- // Designing Key Visuals
- // Creative Copywriting
- // Image Retouching
- // Content Strategy Development
. ACCOUNT MANAGEMENT .
- // Campaign Planning & Management
- // Media Planning & Purchasing
- // Campaign Performance Analysis (KPIs)
- // Consultancy Services
- // Organizational Support
Pinpoint the main issues.
After having its reputation jeopardized by years of mismanagement, Amir Maisonneuve needs to get back on its feet. As such, several in-store tactics are implemented to attract and retain new customers while encouraging them to positively review the new franchisee on several online platforms. As a result, the restaurant’s star rating instantly increases on Google search, which quickly improves the establishment’s perception. In parallel, an organic keyword strategy (SEO) is established for Uber Eats in order to upgrade the restaurant’s ranking and reviews on the platform, which led to a surge in online orders.
Give the brand a new look.
First impressions count. When you enter a restaurant, you make judgments based on appearance, service, and food. To reflect the positive change the new management is striving for (renovated restaurant, friendly staff, complete makeover of the menu, etc.), Amir Maisonneuve is given a new look that stands out from the other Amir branches on social media, a look that reflects a clean, fresh, and modern restaurant. Since the goal is to change the restaurant’s bad perception through its communications, the brand is given a tone of that connect with its community while respecting the franchise’s DNA and personality.
Facing a worldwide pandemic.
The opening of the renovated restaurant coincides with the Canadian government’s restrictions amid the sanitary pandemic. Amir Maisonneuve cannot rely on the regular foot traffic of Downtown Montreal anymore since its usual audiences have not been physically present in the area for over a year. With the aim of understanding, attracting and convincing new target markets, an audience and competition study is conducted. Furthermore, several sales promotions are set in-store and advertised online and offline to specific target markets, which increases the restaurant’s store traffic and overall sales.
