Setting up effective tactical campaigns to increase conversions.
Increase the visibility of a brand.
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. Client .SDC Quartier D
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. Role .Advertising Campaign
For the SDC (“Société de Développement Commercial”) Quartier D, each holiday is an occasion to increase their visibility and online presence. This is the case in particular for Valentine’s Day, Halloween and Christmas when the SDC wants to seize the opportunity to attract a larger audience to its online platforms, drive traffic to their website and promote their local shops by organizing several giveaways. To advertise them and convert as many participants as possible, conversion campaigns are put in place on both traditional and digital media. The campaigns are carefully executed and managed, on top of copywriting and art direction.
. CREATIVE PROCESS .
- // Production of Key Visuals
- // Product of Digital Illustrations
- // Choice of Typography
- // Creative Copywriting
. CAMPAIGN MANAGEMENT .
- // Communication Strategy
- // Media Planning & AD Buying
- // Digital Campaign Management
- // Performance Analysis (KPIs)
Customized visuals that highlight a brand’s identity.
The success of a campaign starts with appealing key visuals and strong messages. For these two specific campaigns, the visuals clearly highlight Quartier D's brand identity while meeting the SDC's expectations. Away from all the clichés, they are thought through and designed to reflect quality and modernity. Moreover, digital illustrations add a real value to the campaigns; the colors' shades and illustration style reflect the brand's personality and DNA. The key messages also play a major role in converting the target audiences; straightforward and direct, they highlight the giveaways' benefits to encourage user participation.
A campaign that converts an audience.
Several acquisition campaigns are planned in order to help Quartier D convert as many participants as possible to their online giveaways. In fact, every single detail is planned and designed in a way that drives conversions, from the tone of voice and the targeting method to the campaigns’ structure, budgets and touchpoints. As a result, the campaigns’ outcome fully meets the SDC's expectations and the efforts yield results in terms of conversion, especially since the campaigns are constantly optimized to boost performance.
Boosting the number of participants.
While the SDC's team organized internally the same type of yearly giveaways without any strategic guidance, the ones that are done professionnally see a significant boost in their performance without having to change the nature of the giveaways. For example, Valentine's Day's campaign participants are multiplied by 10 compared to the previous year for the same type of giveaway. In other words, a well-planned and structured campaign, from the creative process to strategy and execution, is the main key to success.
