Redecorate an e-commerce website with a new image and a new user interface.
Redecorate an e-commerce website with a new image and a new user interface.
-
. Client .Chambre d'Hestia
-
. Role .Visual Identity
Chambre d’Hestia is an e-commerce start-up that sells beds for children online, and that values sustainability and local wood. Six months after its launch, the company decides that the time has come to get a new visual identity that would differentiate it from its competition. The new branding must also be reflected in the brand’s website design as well as in its communications. On a side note, we are proud to announce that Squalls was awarded for this project by DesignRush and listed among The Best Kids & Baby Brand Design!
. LOGO DESIGN .
- // Moodboard Setup
- // Logo Design
- // Typography Selection
- // Color Palette
. VISUAL IDENTITY .
- // Social Media Branding
- // Communication Tools' Development
- // UX/UI Design
- // Digital Illustrations' Design
// Logo
Cradling a new visual identity.
A brand that sells children's furniture mainly targets parents. With ergonomic beds designed for the young ones' comfort, it's a calming and joyful atmosphere that the brand wishes to communicate to the parents. Chambre d'Hestia's new identity is inspired by a good night's sleep, rocked by the moonlight's reflection on water, creating a calm and zen setting. The moon in its crescent shape takes center stage in the logo while its reflection is incorporated in the brand's name.
Childhood colors.
For the cheerfulness of childhood to come through, the brand's visual style is based on a dynamic typography, strong colors and modern illustrations. A large color palette is chosen, reflecting children's love for all the colors that surround them and that awaken their imagination. Chambre d'Hestia's visual identity is also associated with a specific illustration style, created especially for the brand. Forms, colors and typography merge to give a unique style rolled out in the brand's communications.
Remodeling the website.
Once the visual identity is defined, it’s time for the website to be adorned with the brand’s new colors. The user interface is redesigned based on the brand’s new visual style, becoming more attractive and more dynamic. The user experience is also revisited to encourage conversions and purchases by adding calls to action. With a new user experience and a new interface, Chambre d’Hestia’s website perfectly reflects its brand’s identity.
// Website
