Collaborating to put Little Italy’s new identity front and center.
The flavor of a new beginning.
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. Client .SDC Petite Italie x Saint-Houblon
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. Role .Packaging Design
To make its launching campaign even stronger, SDC ("Société de Développement Commercial") Petite Italie decides to partner up with Saint-Houblon, a popular local microbrewery. Through this collaboration, a new limited edition blond beer is created, which is distributed throughout Quebec. To make the beer pack stand out on the shelves and reflect Little Italy’s new identity, the product is given a unique name and an exceptional packaging design is created.
. PACKAGING DESIGN .
- // Visual Research
- // Brand Naming
- // Digital Illustration
- // Graphic Design
. PROJECT MANAGEMENT .
- // Briefing Session
- // Management of the Partners
- // Follow-up with the Partners
- // Print Production
// Color Palette
// Inspiration
Enhancing Little Italy’s new aroma.
SDC Petite Italie and Saint-Houblon coming together on a unique product is undoubtebly a marketing tactic that reinforces Little Italy’s positioning on the market as “Montreal’s Ultimate Gourmet Destination”. Although it is a collaboration between two brands, which is always challenging design-wise, the focus is on the reveal of Little Italy’s new brand identity to its audience through the beer’s packaging by highlighting the illustrated universe created for the brand. The appeal of the packaging design is a big selling point for the neighborhood’s merchants, which first need to be convinced before any other audience.
The taste of an Italian summer.
How to bottle up the taste of an Italian summer? By focusing on the flavors and the neighborhood’s Italian heritage. The product being a blond beer to be enjoyed in summer, it is named “Sapore del Sole”, meaning “taste of the sun” in Italian. A warm color palette is also chosen to recall the summer’s heat and trigger the need for refreshment in prospect buyers.
// Beer Can
Crafting a success story.
The product is pre-launched by sending it as a direct mail to different food influencers in order to have their feedback and activate a teasing sentiment in their followers. Complementary merchandising items are also created, such as dedicated beer glasses and coasters. “Sapore Del Sole” is a major success, as it is sold to a large number of Little Italy’s merchants and is quickly appreciated by consumers, who love the packaging because of its depiction of the neighborhood’s vibe during summer.
// Direct Mail
