{"id":11894,"date":"2025-03-27T17:26:00","date_gmt":"2025-03-27T17:26:00","guid":{"rendered":"https:\/\/squalls.ca\/projet\/marketing-strategy-for-tech-companies\/"},"modified":"2026-05-05T01:30:49","modified_gmt":"2026-05-05T01:30:49","slug":"marketing-strategy-for-tech-companies","status":"publish","type":"projet","link":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/","title":{"rendered":"Marketing Strategy for Tech Companies"},"excerpt":{"rendered":"

Strategic repositioning of Versatil to enhance its brand awareness, diversify its clientele, and structure its growth.<\/p>\n","protected":false},"featured_media":11902,"template":"","meta":{"_acf_changed":false},"client":[949],"service":[996,997,998,983,984,1000,987],"tagging":[],"expertise":[1027],"industrie":[1031],"class_list":["post-11894","projet","type-projet","status-publish","has-post-thumbnail","hentry","client-versatil","service-strategie-marketing","service-positionnement-strategique","service-planification-des-communications","service-strategie-de-marque","service-personnalite-et-adn-de-marque","service-accompagnement-strategique-des-dirigeants","service-segmentation-de-marche","expertise-strategie-marketing-et-communications","industrie-services-professionnels-et-de-consultation"],"acf":[],"yoast_head":"\nMarketing Strategy for a Technology Company | Squalls<\/title>\n<meta name=\"description\" content=\"Squalls assists a technology company in structuring its marketing strategy and positioning to support its growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy for a Technology Company | Squalls\" \/>\n<meta property=\"og:description\" content=\"Squalls assists a technology company in structuring its marketing strategy and positioning to support its growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Squalls\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/squalls\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T01:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/Versatil_Strategie_2-01-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/\",\"url\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/\",\"name\":\"Marketing Strategy for a Technology Company | Squalls\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Versatil_Strategie_2-01-1.webp\",\"datePublished\":\"2025-03-27T17:26:00+00:00\",\"dateModified\":\"2026-05-05T01:30:49+00:00\",\"description\":\"Squalls assists a technology company in structuring its marketing strategy and positioning to support its growth\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Versatil_Strategie_2-01-1.webp\",\"contentUrl\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Versatil_Strategie_2-01-1.webp\",\"width\":1920,\"height\":1081,\"caption\":\"Document imprim\u00e9 avec le mot 'VERSATIL' dans un diagramme central, sur un fond orange avec des ombres de feuilles.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/marketing-strategy-for-tech-companies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/squalls.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Strategy for Tech Companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/squalls.ca\\\/en\\\/\",\"name\":\"Squalls\",\"description\":\"Marketing Agency - Strategy and Communication Experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/squalls.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#organization\",\"name\":\"Squalls\",\"url\":\"https:\\\/\\\/squalls.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header_Logo-02.webp\",\"contentUrl\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header_Logo-02.webp\",\"width\":350,\"height\":101,\"caption\":\"Squalls\"},\"image\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/squalls\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/squallsmarketing\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Strategy for a Technology Company | Squalls","description":"Squalls assists a technology company in structuring its marketing strategy and positioning to support its growth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Strategy for a Technology Company | Squalls","og_description":"Squalls assists a technology company in structuring its marketing strategy and positioning to support its growth","og_url":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/","og_site_name":"Squalls","article_publisher":"https:\/\/www.facebook.com\/squalls","article_modified_time":"2026-05-05T01:30:49+00:00","og_image":[{"width":1920,"height":1081,"url":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/Versatil_Strategie_2-01-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/","url":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/","name":"Marketing Strategy for a Technology Company | Squalls","isPartOf":{"@id":"https:\/\/squalls.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/#primaryimage"},"image":{"@id":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/Versatil_Strategie_2-01-1.webp","datePublished":"2025-03-27T17:26:00+00:00","dateModified":"2026-05-05T01:30:49+00:00","description":"Squalls assists a technology company in structuring its marketing strategy and positioning to support its growth","breadcrumb":{"@id":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/#primaryimage","url":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/Versatil_Strategie_2-01-1.webp","contentUrl":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/Versatil_Strategie_2-01-1.webp","width":1920,"height":1081,"caption":"Document imprim\u00e9 avec le mot 'VERSATIL' dans un diagramme central, sur un fond orange avec des ombres de feuilles."},{"@type":"BreadcrumbList","@id":"https:\/\/squalls.ca\/en\/projet\/marketing-strategy-for-tech-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/squalls.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing Strategy for Tech Companies"}]},{"@type":"WebSite","@id":"https:\/\/squalls.ca\/en\/#website","url":"https:\/\/squalls.ca\/en\/","name":"Squalls","description":"Marketing Agency - Strategy and Communication Experts","publisher":{"@id":"https:\/\/squalls.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/squalls.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/squalls.ca\/en\/#organization","name":"Squalls","url":"https:\/\/squalls.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/squalls.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/squalls.ca\/wp-content\/uploads\/2024\/07\/Header_Logo-02.webp","contentUrl":"https:\/\/squalls.ca\/wp-content\/uploads\/2024\/07\/Header_Logo-02.webp","width":350,"height":101,"caption":"Squalls"},"image":{"@id":"https:\/\/squalls.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/squalls","https:\/\/www.linkedin.com\/company\/squallsmarketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet\/11894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/types\/projet"}],"version-history":[{"count":8,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet\/11894\/revisions"}],"predecessor-version":[{"id":13023,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet\/11894\/revisions\/13023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/media\/11902"}],"wp:attachment":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/media?parent=11894"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/client?post=11894"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/service?post=11894"},{"taxonomy":"tagging","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/tagging?post=11894"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/expertise?post=11894"},{"taxonomy":"industrie","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/industrie?post=11894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}