{"id":11755,"date":"2025-03-26T18:44:36","date_gmt":"2025-03-26T18:44:36","guid":{"rendered":"https:\/\/squalls.ca\/projet\/from-strategy-to-action-for-an-npo\/"},"modified":"2026-05-05T01:30:51","modified_gmt":"2026-05-05T01:30:51","slug":"from-strategy-to-action-for-an-npo","status":"publish","type":"projet","link":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/","title":{"rendered":"From Strategy to Action for an NPO"},"excerpt":{"rendered":"<p>Strategic and marketing support to structure FEEMA&#8217;s vision, outreach, and growth. <\/p>\n","protected":false},"featured_media":11761,"template":"","meta":{"_acf_changed":false},"client":[972],"service":[1009,996,997,998,1002],"tagging":[],"expertise":[1018,1020],"industrie":[],"class_list":["post-11755","projet","type-projet","status-publish","has-post-thumbnail","hentry","client-feema","service-planification-strategique-pour-les-obnl","service-strategie-marketing","service-positionnement-strategique","service-planification-des-communications","service-accompagnement-strategique-des-obnl","expertise-strategic-support-of-non-profits","expertise-marketing-and-communication-for-non-profit-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Planning and Marketing for an NPO | Squalls<\/title>\n<meta name=\"description\" content=\"Squalls assists an NPO with its strategic and marketing framework to clarify its mission, strengthen its communication, and support its growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Planning and Marketing for an NPO | Squalls\" \/>\n<meta property=\"og:description\" content=\"Squalls assists an NPO with its strategic and marketing framework to clarify its mission, strengthen its communication, and support its growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/\" \/>\n<meta property=\"og:site_name\" content=\"Squalls\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/squalls\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T01:30:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/FEEMA_Plan-marketing_5-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/\",\"url\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/\",\"name\":\"Strategic Planning and Marketing for an NPO | Squalls\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/FEEMA_Plan-marketing_5-1.webp\",\"datePublished\":\"2025-03-26T18:44:36+00:00\",\"dateModified\":\"2026-05-05T01:30:51+00:00\",\"description\":\"Squalls assists an NPO with its strategic and marketing framework to clarify its mission, strengthen its communication, and support its growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/FEEMA_Plan-marketing_5-1.webp\",\"contentUrl\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/FEEMA_Plan-marketing_5-1.webp\",\"width\":1920,\"height\":1080,\"caption\":\"Panneau d'affichage avec graphique \u00e0 barres et chaise orange sur sol en b\u00e9ton.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/projet\\\/from-strategy-to-action-for-an-npo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/squalls.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Strategy to Action for an NPO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/squalls.ca\\\/en\\\/\",\"name\":\"Squalls\",\"description\":\"Marketing Agency - Strategy and Communication Experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/squalls.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#organization\",\"name\":\"Squalls\",\"url\":\"https:\\\/\\\/squalls.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header_Logo-02.webp\",\"contentUrl\":\"https:\\\/\\\/squalls.ca\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header_Logo-02.webp\",\"width\":350,\"height\":101,\"caption\":\"Squalls\"},\"image\":{\"@id\":\"https:\\\/\\\/squalls.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/squalls\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/squallsmarketing\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic Planning and Marketing for an NPO | Squalls","description":"Squalls assists an NPO with its strategic and marketing framework to clarify its mission, strengthen its communication, and support its growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/","og_locale":"en_US","og_type":"article","og_title":"Strategic Planning and Marketing for an NPO | Squalls","og_description":"Squalls assists an NPO with its strategic and marketing framework to clarify its mission, strengthen its communication, and support its growth.","og_url":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/","og_site_name":"Squalls","article_publisher":"https:\/\/www.facebook.com\/squalls","article_modified_time":"2026-05-05T01:30:51+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/FEEMA_Plan-marketing_5-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/","url":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/","name":"Strategic Planning and Marketing for an NPO | Squalls","isPartOf":{"@id":"https:\/\/squalls.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/#primaryimage"},"image":{"@id":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/#primaryimage"},"thumbnailUrl":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/FEEMA_Plan-marketing_5-1.webp","datePublished":"2025-03-26T18:44:36+00:00","dateModified":"2026-05-05T01:30:51+00:00","description":"Squalls assists an NPO with its strategic and marketing framework to clarify its mission, strengthen its communication, and support its growth.","breadcrumb":{"@id":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/#primaryimage","url":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/FEEMA_Plan-marketing_5-1.webp","contentUrl":"https:\/\/squalls.ca\/wp-content\/uploads\/2025\/03\/FEEMA_Plan-marketing_5-1.webp","width":1920,"height":1080,"caption":"Panneau d'affichage avec graphique \u00e0 barres et chaise orange sur sol en b\u00e9ton."},{"@type":"BreadcrumbList","@id":"https:\/\/squalls.ca\/en\/projet\/from-strategy-to-action-for-an-npo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/squalls.ca\/en\/"},{"@type":"ListItem","position":2,"name":"From Strategy to Action for an NPO"}]},{"@type":"WebSite","@id":"https:\/\/squalls.ca\/en\/#website","url":"https:\/\/squalls.ca\/en\/","name":"Squalls","description":"Marketing Agency - Strategy and Communication Experts","publisher":{"@id":"https:\/\/squalls.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/squalls.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/squalls.ca\/en\/#organization","name":"Squalls","url":"https:\/\/squalls.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/squalls.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/squalls.ca\/wp-content\/uploads\/2024\/07\/Header_Logo-02.webp","contentUrl":"https:\/\/squalls.ca\/wp-content\/uploads\/2024\/07\/Header_Logo-02.webp","width":350,"height":101,"caption":"Squalls"},"image":{"@id":"https:\/\/squalls.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/squalls","https:\/\/www.linkedin.com\/company\/squallsmarketing\/"]}]}},"_links":{"self":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet\/11755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/types\/projet"}],"version-history":[{"count":5,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet\/11755\/revisions"}],"predecessor-version":[{"id":13026,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/projet\/11755\/revisions\/13026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/media\/11761"}],"wp:attachment":[{"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/media?parent=11755"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/client?post=11755"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/service?post=11755"},{"taxonomy":"tagging","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/tagging?post=11755"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/expertise?post=11755"},{"taxonomy":"industrie","embeddable":true,"href":"https:\/\/squalls.ca\/en\/wp-json\/wp\/v2\/industrie?post=11755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}