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Commercial and Marketing Due Diligence

SERVICE

Commercial and Marketing Due Diligence

Analyze the performance, positioning and growth opportunities of a target company through sales and marketing due diligence. Get a comprehensive assessment of the strength of the commercial offer, the relevance of marketing strategies and market dynamics, and identify the adjustments needed to ensure post-acquisition growth.

L’e-commerce redéfinit l’expérience d’achat, offrant commodité et accès mondial. Cette industrie dynamique, façonnée par la technologie, crée des opportunités tant pour les consommateurs à la recherche de produits variés que pour les entrepreneurs innovants cherchant à atteindre un public mondial.

Anticipate post-acquisition challenges and identify growth opportunities

 

When making an acquisition or investment, understanding the target company’s sales and marketing performance is essential. Marketing strategy and business practices play a key role in revenue generation and long-term value creation. Sales and marketing due diligence examines the strengths and weaknesses of these areas, while identifying market risks and opportunities.

 

At Squalls, we help buyers assess the strategic, operational and competitive dimensions of the target company’s sales and marketing activities. By identifying areas for improvement and development, we provide you with a clear and precise vision to secure your investment.

What is the impact of a sales and marketing due diligence?

Évaluation de la stratégie commerciale

Analysez l’efficacité des processus de vente, la segmentation des clients et le pipeline commercial pour évaluer la capacité de l’entreprise à maintenir ou accélérer ses performances.

Analyse du positionnement marketing

Vérifiez la cohérence de la marque, des messages, et des canaux de communication avec les attentes du marché.

Identification des opportunités de croissance

Repérez des segments de marché inexploités, des tendances émergentes ou des leviers stratégiques pour accroître la part de marché.

Réduction des risques

Détectez les lacunes ou incohérences dans les pratiques commerciales ou marketing qui pourraient compromettre la rentabilité future.

Anticipation des investissements nécessaires

Évaluez les ajustements ou innovations nécessaires pour renforcer les performances après acquisition.

Complementary Expertise

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Methodology

 

Market analysis

  • Study of sector dynamics, consumer trends and competitors;
  • Analysis of the target company’s market share and competitive position.

 

Sales audit

  • Assessment of sales processes, customer management and sales team performance;
  • Analysis of sales performance indicators (conversion rate, customer retention, pipeline).

 

Marketing audit

  • Evaluation of past and current marketing campaigns and analysis of their return on investment (ROI);
  • Audit of digital tools and content strategies (website, SEO, social networks, advertising).

 

Analysis of strengths and weaknesses

Identify the assets that differentiate the company and the gaps that need to be filled to secure growth.

 

Strategic recommendations

  • Detailed report with recommendations on the adjustments needed in terms of marketing and sales strategy;
  • Proposal of an action plan to maximize the opportunities identified.
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