Recognizing Little Italy in the bat of an eye.
Pumping some energy into the neighborhood.
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. Client .SDC Petite Italie
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. Role .Advertising Campaign
During summertime, SDC (Société de Développement Commercial) Petite Italie often organizes events in order to promote its neighborhood and increase its foot traffic. To make its regulars more familiar with its new visual identity, Little Italy makes the most of these events’ media exposure and brings forward a unique visual style, which differentiates its activities from the rest of the events taking place in Montréal.
. CREATIVE PROCESS .
- // Digital Illustration
- // Graphic Design
- // Visual Adaptations
- // Creative Copywriting
. TERRITORIAL MARKETING .
- // Campaign Planning
- // Digital Campaign Management
- // Media Planning & Ad Buying
- // Performance Analysis (KPIs)
// Logotypes
Nothing better than consistency.
Any event arranged by an organization must strengthen its brand image. Little Italy’s new visual identity is highlighted in all its summer events, and is adapted to each one’s unique vibe. As a matter of fact, each event has its own logotype that respects the new brand guidelines, allowing the SDC to differentiate each one of its territorial activities while being recognized at a glance.
Inviting people over.
This type of events being generally organized for the neighborhood’s residents, traditional advertising in nearby locations - such as posters in Little Italy’s parks - are placed in order to reach the events’ primary audience. Digital advertising is also used to reach the neighborhood’s residents and areas to encourage them to attend the events. Thanks to the different campaigns, Cine-Parc Dante’s seats are full during movies airing, the 5 à 7 musicaux attracted numerous passersby enjoying the musical shows, and Buon Appétit encourages a large number of merchants to join the SDC’s project.
Supporting local shopping through art and culture.
Even if culture is at the core of the events organized by the SDC, their main objective remains to attract foot traffic in the neighborhood and increase its merchants’ sales. Safety measures in the fight against COVID-19 have indirectly contributed to the support of local purchasing, as food and drinks are not sold at the events. The hungry and thirsty naturally go to nearby shops to quench their needs, while still being able to enjoy the neighborhood’s lovely vibe.
// Key Visuals
